Just Join Something
In his outgoing message to America, Surgeon General, Vivek Murthy, drew attention to a silent crisis affecting our society: the loneliness epidemic. This alarming trend is not just about a lack of social connections but points to a deeper issue – a void in our collective sense of community and belonging. The digital age, while connecting us in unprecedented ways, has paradoxically eroded the essence of true community.
Moreover, concerns have been raised at congressional hearings about the role of social media platforms like TikTok and Twitter in exacerbating societal issues, particularly affecting the mental health of younger generations. I want to go beyond just reiterating these concerns and instead propose a tangible, community-driven solution to counteract the loneliness epidemic. Loneliness is a significant public health issue with wide-reaching implications on our mental and physical well-being, also playing a huge role in the political division that we are experiencing. It’s a condition transcending age, race, and socioeconomic status, necessitating urgent action to mitigate its impact.
A simple yet profound step towards addressing this issue is to deepen our engagement with community organizations. My proposal, and indeed my commitment to myself, is to join one new membership organization every year for the next five years. I’m talking about local organizations that have a significant in-real-life membership aspect such as monthly or weekly gatherings. Such organizations offer invaluable opportunities for connection, learning, and personal growth. They serve as platforms for individuals to break out of isolation, meet new people, and participate in activities that foster a sense of belonging and purpose.
The benefits of this engagement extend beyond personal enrichment; they contribute to the civic vitality of our communities. Membership organizations play crucial roles in providing support systems and facilitating civic engagement. In times of declining membership and challenges to their relevance, new members can inject life into these essential community assets, ensuring their longevity and impact.
This initiative is more than a remedy for loneliness; it’s a strategy for building a more connected, stronger society. By embracing this collective effort, we confront the isolation epidemic and promote the well-being of our communities.
Petaluma is full of great membership organizations such as the Toastmasters, Petaluma Woman’s Club, Rotary, Lions, Kiwanis, Moose, Hermann Sons, Elks, 20/30 Club etc. There are other not-so-obvious membership groups such as the Petaluma Gardening Club, choirs, rowing and kayak clubs, maker spaces, and artist collectives like Life on Art, the Magic Studio, and Slough City Studios. Other organization such as Cool Petaluma, Blue Zones Project Petaluma, Petaluma Conversations and the Village Network also offer great ways of connecting with neighbors and other community member. These all offer wonderful ways of building new friendships.
Reflecting on the Surgeon General’s report, it’s clear that healing lies in rekindling our community spirit, eroded in the digital era. This is a call to action—an invitation to join a movement toward a future marked by greater connection and community.
The commitment to join one new membership organization every year for the next five years is a collective experiment with the potential to transform communities across America. By embracing this challenge, we’re not only fighting loneliness and political division but also fostering a society that thrives on genuine connections, civic engagement, and shared experiences.
In 2023, I joined Hermann Sons Hall, and last year, I became a member of the Danish Soldiers Club, both here in Petaluma. These organizations are communities unto themselves that offer friendship, fun, traditions old and new, and a strong sense of belonging. In May this year I joined the Sunrise Rotary which one of the 3 Rotary clubs here in Petaluma. In 2026 I joined the Petaluma Moose Lodge.
I encourage you to share this widely and join in this endeavor—not only for your benefit but for the benefit of others who may follow your lead, in many cases it will be people you don’t even know. It’s clear that we need to approach things differently. Simply hoping for change is not a viable strategy. Let’s take concrete steps to build a more connected and supportive community.
John Crowley
[The above is a slighted edited version of my op-ed that was published in the Argus Courier newspaper in July of 2024: see original]
Addendum
Faith-Based Organizations
As containers of community, I want to also include faith-based organizations in this call to action. If it is right for you, joining a faith-based organization can be a great step towards building a healthy sense of community. These organizations often provide deep, meaningful connections and a strong support system. By participating in faith-based groups, we can foster a profound sense of belonging and purpose, further enriching our lives and strengthening our communal bonds.
Youth & Children
Additionally, let’s not forget the importance of involving our children in this movement towards greater community engagement. Encouraging kids to join activities such as the Scouts, theater groups, team sports, or in-real-life game clubs can have profound impacts on their social development and sense of belonging. These groups provide invaluable opportunities for young people to build friendships, develop teamwork skills, and gain confidence.
Let us make a concerted effort to involve our children in local organizations and activities. The benefits are immense: they learn the value of community, experience the joy of shared activities, and develop skills that will serve them throughout their lives.
Co-Working Spaces
Co-working spaces matter because they turn work back into a social activity. They give people a reason to leave the house, see familiar faces, and form light, repeat connections that often grow into friendships, collaborations, and mutual support. Unlike offices or coffee shops alone, co-working spaces sit in the middle: structured enough to create routine, informal enough to invite conversation. As part of a “Just Join Something” ecosystem, they function as modern third places—lowering isolation, increasing belonging, and rebuilding everyday social capital one workday at a time.